Based on the all
the data I collected, I can conclude that in overall customer’s are quite
satisfy with Adidas product and services.
Customer’s has no doubt in the durability of material that used in
produced Adidas product, however in term of price and design, Adidas might need
to put in more effort and come out with
a newest design that can attract more customers. Adidas can also launch a
promotion or give a special offer of price in a certain period of times to increase
the sales volume and attract more customers.
Moreover, Adidas
might also need to come out with a better idea on advertisement to promote and
differentiate its product from its competitive. Because in overall, Adidas
advertisement has less influence in consumer’s mind and therefore become one of
its marketing weaknesses. I suggest that Adidas can invite famous athletes or
artists as a brand spokesperson to make it a more memorable brand name in
consumer mindset.
In term of
services, customers also were quite satisfied with Adidas services they
provided and I believe Adidas still able to improve their service to serve
their customer even more sufficient to truly maximize their sales and make
their customer satisfy and happy each time they enter and leave Adidas store.
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