QUALITATIVE METHOD ( QUESTIONNAIRE)

After i done my sampling unit and frame, i started to decide on my qualitative research method. the method that i had chosen is by conducting a survey to customer's of Adidas. this is a easy and time-saving method that allowed me to know more about buyer's opinion and detail toward the degree of satisfaction.


therefore, i prepared a 10 set of questionnaire that consisted of 10 question's regarding of Adidas product for me to conduct this survey. i randomly choose 10 customer's in Adidas KLCC and they are very kindly to help me answer all the question. here is my questionnaire :

Customers profile
1. Gender : Male / Female

2. Which age group are you in?
    i. 20 or below
    ii. 21-30
    iii. 31-40
    iv. 41 or above

3. What is your monthly income
   i. 1000 and below
   ii. 1001 and 2500
   iii. 2501 and 3500
   iv. 3500 and above

 Degree of satisfaction 
 4. have you purchase any Adidas product before?
   i. yes
   ii. no

5. which sport product you buy the most in Adidas ?
   i. clothes wear
   ii. shoes
   iii. accessories e.g. watches, eye wear
   iv. sports e.g. football, basketball

6. please rate your satisfaction regarding Adidas product in the following aspect. ( 1- very unsatisfied, 2-unsatisfied, 3- neither satisfied nor unsatisfied, 4-satisfied, 5-very satisfied)

	1	2	3	4	5
Price
Quality
Product choices
Promotion
Location

7. Do you agree that media advertisement/ famous spokesperson from Adidas can attract you to buy more of its product?

i. strongly agree

ii. agree

iii. neither agree nor disagree

iv. disagree

v. strongly disagree

8. which aspects do you think Adidas need to make improvement in term of services provided?

i. after-sales service

ii. customer hotline service

iii. staff manner

iv. convenience of location

v. no improvement is needed

9. in overall, how much do you satisfy with Adidas product?

i. very satisfied

ii. satisfied

iii. neither satisfied nor unsatisfied

iv. unsatisfied

v. very unsatisfied

10. which aspects do you think Adidas need to make improvement in the future? ( can choose more than one answer)

i. quality/ material of product

ii. design/stylish

iii. price/ promotion

iv. advertising

v. customer services