From interview
by conducting a interview with three respondent ( respondent 1, 2,3) , I've can directly get more information on the satisfaction toward Adidas product.
the result form the interview showed that , most of them have heard of the brand "Adidas" and did bought any product from Adidas before. however, they have different perception toward the brand name. respondent 1 said that his first perception of Adidas is a very famous football product company. where respondent 2 said he think that Adidas is a very high-class brand but with a high range of price on its product. Respondent 3 state that she is personally a Adidas fans and she think that Adidas is slightly different with other sports brands such as Nike or Puma.
besides that, respondents buy shoes and clothes wear from Adidas the most. except for respondent 3, she said sometime she will buy accessories from Adidas too, but very seldom. Three of them prefer buy it through the retail store. because is more convenience for them to purchase it wherever they passed by a shopping mall and they can personally tested the product on them.
Most respondent are satisfied with the quality and material used in Adidas product. in term of price, respondent 1 had mentioned that the price for football series are a little bit out of range. whereas for respondent 2 and 3, they both think that the price is OK, but with promotion sometime will be better. however, there is a slightly argument in term of design. they think that the design from Adidas is too standard without any stylish design that can attract them. respondent 2 said that he would actually prefer the design from Nike.
they have seen the advertisement before but sadly none of them are able to recall what is the most popular advertisement from Adidas. only respondent 1 are able to tell me that the most memorable spokesperson for him is the Lionel Messi and Katy Perry . in term of customer' service, they all are satisfied with the service provided by the staff as they are being served with greetings and smiles.
as for the suggestion part, respondent 1 suggest Adidas to make more improvement on the design; respondent 2 said is better for Adidas to lower down its price to attract more customers; where respondent 3 said that it would be more attractive if Adidas can provide a privilege card system for the loyalty buyer to enjoy member discounts and so on.
From questionnaire
out of 10 respondent there are 6 person are male and the other 4 is female. we can see from here is that male is the majority of buyer's in Adidas product.
the age group of 21-30 implied a higher percentage, followed by 20 and below, 31-40 and the last is 40 and above. this shows that most of the buyers are between teenager's and adult.
most Adidas buyer's receiving average income between RM 1000-3500. the higher income they had, the more disposable income they more willing to spend on Adidas product.
9 out of 10 respondent have tried Adidas product in the past and only 1 person never buy it before. overall Adidas is quite a famous sports brand for consumers.
basically most of the respondent buy shoes from Adidas, followed by accessories 3, cloth wear 2 and sports 1.
the result showed that quality of Adidas is the most satisfied by consumers. followed by product choices and location, where the promotion and price is voted unsatisfied the most.
4 out of 10 agree that advertisement / spokesperson has influence on affecting people buying behavior, where the other 2 is strongly agree, followed by 2 neither agree nor disagree,and other 2 is disagree and strongly disagree respectively.
in term of services, customer online services is vote by 3 consumer's, 3 vote for no improvement is needed, 2 vote for location, the other 2 vote for after-sales services and staff manners respectively.
in overall, 3 out of 10 is very satisfy with Adidas, 2 is satisfy, another 2 is neither satisfy nor unsatisfied, 2 is unsatisfied and 1 is very unsatisfied.
most respondent vote for design and price as the main improvement in future , followed by improvement in advertising, and then customer services and product quality.
